How to Campaign

You’ve realised that something needs to change, or a change is happening and you disagree, but what do you do now? If you’re supporting one of Beat’s campaigns, we’ll have done lots of this planning, but if you want to campaign on something else, the points below will help you to prepare.

  • Clearly outline the issue.
  • Decide what you want to achieve.
  • Gather relevant evidence such as statistics, personal accounts or survey people affected.
  • Identify potential solutions. The better prepared you are with potential solutions to the problem, the more likely the decision maker will be able to make the change you want. It might not be possible to come up with a solution alone, so working with others and proposing a team approach is a great first step.
  • Break down your aim into small achievable goals.
  • Decide who can make the change you want to see, aka the decision maker.
  • Think about what action you can take to get their attention.
  • Write an elevator pitch.

Elevator pitch

You find yourself alone for 60 seconds with the key decision maker who can make your vision a reality. What do you say? Planning your pitch in advance is a great way to clarify your campaign, and be ready to have that all important conversation. Picture the specific individual you will be speaking to as you outline the problem, solution and ask.


  • What is the problem?
  • Why is it a problem?
  • What evidence do you have that this is a problem? Do you have a key fact or figure to support this?


  • What needs to happen?
  • What are you doing?


  • What do you want them to do?

Planning an elevator pitch can also be a great way of getting to know one of Beat’s campaigns better, so that you can talk confidently to a decision maker when you need to.

The Changes We Are Campaigning For

We want to see a society where people with eating disorders experience care and understanding, and health systems where they can quickly access effective treatment.

Engaging with Decision Makers

Want to start making a difference? This page will help you work out who the most relevant person to contact is. Find out how this differs across the UK, and get specific advice about contacting politicians and local NHS leaders.

How Parliament Works

The UK Parliament is made up of three parts: the House of Commons, the House of Lords and the Monarch. They are responsible for creating laws, representing the views of people across the country and keeping a check on the work of the Government.

Understanding the Healthcare System

Decisions over health funding and policies in Scotland, Wales and Northern Ireland are taken by their respective Governments. As a result, the structure of the NHS varies between the different countries of the UK.

Jargon Buster

The mental health system is full of acronyms and jargon that can make it difficult to understand, whether you want to raise awareness, take part in a consultation or contact your local politician.

Current Campaigns

With all of our campaigns, we hope we can move a step closer to getting everyone with an eating disorder the early treatment they need and deserve.