Fundraising Guidelines

Please follow the guidelines below to ensure your fundraising is suitable, legal, and safe for everyone involved. Remember, if you are under the age of eighteen you will need either your parent, guardian, or teacher to confirm in writing that they support your fundraising. 

Choosing your fundraising activity

There are lots of different ways to fundraise for Beat, from trekking up a mountain to sharing your story online or organising a quiz in your workplace. It’s important to choose the fundraising activity that is right for you depending on your interests, skills, free-time, and your health.

If you have previous experience of an eating disorder or are in recovery, it’s especially important that you choose an appropriate fundraising activity. Please make sure that you put your own health first and don’t take part in any fundraising activity that could put your health and wellbeing in jeopardy.

If you are currently suffering with an eating disorder, we strongly recommend that you:

  • Consider whether you are ready to talk about your experience
  • Ask your friends and family for their advice and support choosing the activity that’s right for you
  • Tell your doctor about your fundraising plans and discuss how they may impact your recovery
  • Avoid setting goals or targets that could be pressurising or unhealthy

Remember, fundraising should always be an enjoyable, empowering experience and it should never impact negatively on your physical or mental health. You can read more about keeping our supporters safe when promoting fundraising events here.

Our friendly fundraising team is here to help you find the right event for you. Get in touch on 01603 753308 or email

Looking after yourself during fundraising

Whether you’re taking on a challenge or organising your own event, please ensure your health and wellbeing always takes priority over your fundraising. Be careful not to take on too much or to put undue pressure on yourself. Remember, fundraising should be fun!

Have support around you

Ask your family and friends to support you with your plans and to be there to cheer you on or help you out on the day. The best fundraisers have a strong support network behind them.

Withdraw if you become unwell

If you become unwell after deciding to take part in an event, you should withdraw from fundraising. Your health is the most important thing to us, so please don’t worry, no matter how far into your fundraising you are. We have always found that donors are very understanding.

Don’t link your fundraising with recovery goals

Although goals can be an important part of recovery, we do not recommend linking your recovery goals with your fundraising. Receiving donations directly linked to controlling certain behaviours can trigger feelings of additional pressure.

Sharing your story

The best way to help your family and friends feel connected with your fundraising is to share your story on your fundraising page. Letting people know why supporting Beat is so important to you is often the most effective way to inspire others to donate.

We understand that sharing your story can be daunting, but it can also be a really positive experience. When our supporters share their experience of an eating disorder they help others get a better understanding of what eating disorders are. They also help reduce the stigma surrounding EDs and raise awareness of Beat’s services. But don’t worry if you do not feel comfortable or ready to share your experience. There are plenty of other ways to personalise your page!

If you are sharing the story of a loved one, please make sure you ask permission beforehand. And don’t forget to send them what you have written to get their approval before posting it on your fundraising page.

Make sure that you personalise your fundraising page with a photo so your supporters can see how excited you are about fundraising for Beat and to reassure them they have the right fundraising page.

Avoid details or photos that could be triggering

Please remember to avoid using any content or details which others may find distressing or triggering. This can include information such as specific weights, calorie intakes, diet descriptions, or habits that formed part of you or your loved-one’s illness.

Please also avoid including ‘before and after’ images or similar images to demonstrate the extent of the illness. Images like this can be harmful to suffers and their carers and distressing to view.

Using the Beat logo

It’s important to make it clear that you are fundraising in support of Beat. The best way to do this is by using our ‘In Support of Beat’ logo. This is different from our main logo and makes it clear you are fundraising ‘in aid of Beat’ but that you do not work for Beat. Remember that this logo should not be distorted or changed in any way and it should always look the same wherever it appears. 

Download the "In Support of Beat" logo.

Organising collections

There are many ways of collecting donations for Beat:

Collections at your event

Beat can provide you with collection tins, boxes, and buckets for donations at your event. Please make sure these are clearly visible and if possible, under the supervision of an event organiser or chained and secured in place.

Once you have banked the donations, please return your buckets and tins to:

Beat, Unit 1, 19 Rosary Road, Norwich, NR1 1SZ

Public collections

If you are considering holding a collection in a public place you must apply for a licence from your local authority. You will also need to contact Beat so that we can supply you with collection buckets and a certificate of authority.

Remember that you will be representing Beat while fundraising, so please do not put any pressure on members of the public to donate, or shake the collection buckets. Make sure that you avoid blocking pathways, and do not approach anyone that is in a queue or sitting down in a public place.

Static Collection Tins

Always ask permission before leaving a collection tin on a counter in a shop or pub. Asking local businesses if they are happy to display a Beat collection tin is a great way to raise valuable funds for Beat. To do this the business will need a letter of authority from Beat which you can request along with the number of tins you need by emailing

Always make sure that the collection box is secure by chaining or locking it in place while on display!

Organising a raffle or lottery

Raffles are a fantastic way of boosting your fundraising, so why not include one in your event or hold one in your workplace? There are just a few rules you need to follow.

Legally, raffles, tombolas, and sweepstakes are considered ‘incidental lotteries’. To ensure they are fair and legal remember that:

  • You must have the permission of the venue owner.
  • You must not spend more than £100 of the proceeds on the cost of running the lottery and you must not spend more than £500 of the proceeds on prizes. (It’s a good idea to ask for prizes to be donated.)
  • You can only sell tickets at the event, and you should either draw the winner(s) on the night or later that day. Remember to tell people when the winner will be announced!   
  • You cannot rollover prizes from one lottery to another.
  • Other prizes may be donated to the lottery and there is no maximum limit on the value of donated prizes

The best way to obtain prizes is to ask for donations from local businesses. We recommend approaching them in person or asking friends and family members who have connections in business. For businesses to donate prizes to your raffle you will need a letter of authority that shows that we are aware of and support your fundraising. Contact our team with details of your event at and we will send one to you.

To find out more about the rules for holding raffles or lotteries please visit the Gambling Commission website.

Taking care of your donors’ information

You may need to collect you donors’ information at your fundraising event or on your sponsorship forms. To comply with the Data Protection laws please remember to store any paperwork that includes your donors’ details in a safe place. Do not keep information about people any longer than you need it and make sure to destroy it securely when you’re finished (a shredder is best). And, of course, do not share any information about a donor without their permission.

Organising your own event

It is your responsibility to make sure your event is safe and legal. Beat cannot accept liability for infractions that occur during your fundraising. Please remember to:

  • Have Fun!Planning a fundraising event should be a rewarding experience that lets you get involved in your community and do some good for charity.
  • Get permissionBefore planning your event, make sure that you have permission from the landowner or local authority.
  • Health and safetyTake reasonable steps to prevent harm coming to anyone involved in your event and make sure that you plan in case of an emergency.
  • Risk assessments - Make sure you do a risk assessment before the event, and if necessary, organise to have a trained first aider on the day.
  • Entertainment or alcohol licenses – Check with your venue to find out if you will need to get a temporary event or entertainment licence.
  • Insurance - Beat’s insurance doesn’t cover you! Check with your venue to find out if you need to obtain public liability insurance.

If you would like any further advice on health and safety planning for you event, please visit

Boost your fundraising with Gift Aid

Gift Aid is a government initiative which allows charities to claim tax back on donations you make to charity, increasing your donation at no extra cost to you. For example, a £10 donation is worth £12.50 to Beat with Gift Aid. Ask your friends and family to Gift Aid their donations by adding their details on a Gift Aid form to boost your fundraising. Please make sure that paper forms come to us in the post so that we can process them.

Paying in your fundraising

You can pay in your fundraising using any of the methods below.


If you are receiving cash donations from your donors, make sure that you’ve nominated someone (it may be yourself) to take responsibility for handling the money. This person must be prepared to:

  • Count the money, with one other person there to check the counting!
  • Pay this money into a bank account as soon as possible. Using your own account is fine.
  • Send the money to Beat by using the methods below. Please do not send cash in the post!
  • Let us know when you have sent the money and double-check that the amount leaving your bank is the same as that you counted.

If you’ve got any worries about handling cash donations, please see the Fundraising Regulator’s official guidelines here.

On our website

You can pay in your fundraising online by credit card, debit card, or PayPal. Just select the single donation option and make sure you share any information about what you did to raise the money in the comment box! 

By cheque

Please make any cheques payable to ‘Beat’ and send along with one of our paying in forms to the address below.

Beat, Unit 1, 19 Rosary Road, Norwich, NR1 1SZ

By bank transfer

If you prefer to make your donation by bank transfer please contact our fundraising team at to get your Beat Supporter ID and our bank details.

By phone

To pay by card over the phone call 01603 753308 and speak to a member of our fundraising team who will walk you through the process. Don’t forget to have your bank card to hand when you ring! (Please note we can’t accept donations through American Express.)


Any donations you receive through your JustGiving page will be paid directly to Beat, and you don’t need to do anything yourself. If you receive any offline donations like cash or cheques from family and friends, you can add these to your JustGiving page by paying them into your own bank account and then donating on your page. JustGiving have produced a step-by-step guide here.

Guidelines for Under 18s

If you are under 18, please provide written permission from a parent, guardian, or teacher to confirm they are fully aware of any fundraising activities you have planned and support them.   

Please note that under 18s must not fundraise through street and house to house collections, raffles, or an event involving alcohol.

Children under 16 must not be left with overall responsibility for handling money and/or counting collected money.


We will be here to support you with your fundraising as much as we can, but it’s important to remember that you are responsible for the safety and legality of your fundraising activity or event. For example, you may need to think about:

  • Protecting the health and safety of people attending your event. The Health and Safety Executive’s website is a great place to start.
  • Complying with laws and regulations such as obtaining any licenses or permissions for selling alcohol, playing music, or following regulations if you are holding a raffle.
  • Insurance for your event. Remember, Beat’s insurance policy will not cover your fundraising activity.

In the event that your fundraising activities threaten Beat’s reputation we reserve the right to request that you cease your fundraising activities immediately.